New social features on heraldscotland.com

<![CDATA[Yesterday I integrated some of the newly announced Facebook Social Widgets into heraldscotland. Using their new auto-connect system, any Facebook users who visit heraldscotland will now be able to see what their friends are recommending and sharing on our site.

The demo below outlines how it all works…

/blog-images/facebook-demo.swf

I’m quite pleased with how smoothly the integration went — literally just a few hours from first looking at the developers documentation to having these features live on the site.

We’re less than 24 hours into the trial, but the results are already impressive — over 1,600 Facebook users have shared our most popular article which, multiplied by the size of their average social graph, means this article has been highlighted to nearly 200,000 Facebook users who wouldn’t otherwise have seen it.

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