Search Engine Optimisation

I’ve been involved in Search Engine Optimisation for almost two decades, helping clients get their site to the number one position in their market – whether that’s recruitment, property, medical research, events or news.

The basics of SEO – page content, structure, titles and linking – are widely known these days, but it’s the more advanced techniques – like XML sitemaps, page speed improvements, microformats and a neatly dovetailed social media strategy – that separate the top sites from the rest these days.

As well as driving long-term, free ‘organic’ traffic, I’m also experienced in driving high-volume, short-term campaigns that need to reach targeted, often obscure, niche audiences. Through a combination of pay-per-click advertising, social media engagement and deep web analytics I’ve been able to find audiences on almost any subject from underwater welders to people with long term sciatica.

If you’d like me to help with a project, please contact me.

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